SMS Terms of Service

3.1 Programs

Appointment reminders, insurance verification alerts, clinical follow-ups, account alerts, and marketing (opt-in only)

3.3–3.4 Frequency and Opt-Out

Typically 4–6 messages per month under standard configuration
Reply STOP, CANCEL, END, QUIT, UNSUBSCRIBE, or REMOVE to opt out instantly
Reply START or YES to re-subscribe; reply HELP for assistance

3.5–3.6 Carriers

Available on all major U.S. carriers; message and data rates may apply
Buildwick is not responsible for carrier charges or delivery failures

3.7–3.8 Compliance

All marketing messages restricted to 8 AM–9 PM in the recipient’s local time zone
National Do Not Call Registry honored and regularly scrubbed
Consent records retained for minimum 5 years
State mini-TCPA laws (FL, MD, OK, and others) also apply
Compliance is ultimately the responsibility of the platform customer

3.9–3.10 10DLC and HIPAA

All campaigns registered with the Campaign Registry (TCR) for 10DLC compliance
Standard SMS is not encrypted end-to-end; practices should avoid sending specific clinical details via SMS
Practices should obtain patient acknowledgment of SMS risks for PHI-related messages

3.11 Limitation of Liability

Buildwick shall not be liable for any damages arising from: (a) the failure to deliver SMS messages due to carrier limitations, network outages, or recipient device issues; (b) any charges incurred by recipients from their mobile carriers; (c) any claim arising from the content of messages composed or authorized by the customer; or (d) any TCPA, state law, or other regulatory violation attributable to the customer’s failure to obtain proper consent or to comply with applicable laws. The limitation of liability provisions set forth in the Terms and Conditions apply to all SMS-related claims.